Built around your business, not a template.
Three capability areas, one approach: understand the problem first, then build the smallest system that solves it well.
Custom Applications & Web Platforms
From modern business websites and Shopify stores to customer portals, searchable platforms, and internal tools.
Websites & Storefronts
Public websites and Shopify storefronts built as working business platforms, not brochure sites.
- Modern business websites
- Shopify stores and custom storefronts
- WordPress modernization and migration
- Websites with application-level functionality
- Membership and content platforms
Applications & Portals
Custom tools and portals built around how the business and its customers actually work.
- Custom web applications
- Platform rebuilds
- Customer and employee portals
- Searchable databases and directories
- Custom forms and workflows
Websites remain part of the business, but they are not sold as isolated brochure sites. They are treated as business platforms, search assets, e-commerce systems, content systems, lead-generation systems, or application front ends.
Automation & Integration
Repetitive work handled by the system, reliably and consistently.
Automation
Manual steps and handoffs replaced with dependable, repeatable system behavior.
- Workflow automation
- Document automation
- Email and notification systems
- Scheduled monitoring and alerts
- AI-assisted internal systems
Integration
Systems connected so data and work move between them without manual re-entry.
- API integrations
- Node-based integration
- CRM and form routing
- Shopify and WordPress integrations
- Data handoffs between disconnected systems
Data & Decision Systems
Numbers you can actually act on, delivered on schedule.
Reporting & Analysis
Consolidated numbers, delivered on schedule instead of assembled by hand.
- Automated reporting
- Streamline messy reporting
- KPI dashboards
- Custom reporting interfaces
- E-commerce and sales reporting
Visibility & Control
Dashboards and alerts that surface what needs attention, not just what happened.
- Data consolidation
- Exception reporting
- Forecasting tools
- Spreadsheet modernization
- Operational analytics
Sometimes the right system is a better website.
Not every problem needs a custom application. Sometimes the fastest path to the outcome is a stronger, better-structured website.
Modern Website
Best when:Content, search, lead generation, and customer communication.
Shopify
Best when:Products, transactions, and commerce operations.
Custom Application
Best when:Custom workflow, portal, internal tool, or unique business logic.
The platform follows the requirements, never the other way around.
The platform is a consequence of the requirements, never the starting point.
Custom Application
Best when:Workflows, portals, and tools no off-the-shelf product fits.
Important considerationRequires the most time and budget to design, build, and validate.
Cloudflare-Hosted Website
Best when:Fast content and marketing sites, and application front ends.
Important considerationBest suited to content and marketing needs, not transactional commerce.
Shopify
Best when:E-commerce with reliable checkout, payments, and fulfillment.
Important considerationHosted on Shopify's platform, with app and transaction fees to plan for.
WordPress
Best when:Content-heavy, editor-managed websites.
Important considerationOngoing maintenance and plugin management is part of the model.
Shopify & E-Commerce Systems
Shopify is a strong fit for many businesses, but the default setup is not always enough. 34 North helps businesses improve storefront structure, customer experience, product organization, integrations, reporting, and the systems behind the store.
- Shopify store builds and rebuilds
- Theme customization
- Product and collection architecture
- App selection and integration
- CRM, fulfillment, and reporting integrations
- Technical SEO
WordPress Modernization & Migration
WordPress remains useful for many content-heavy and editor-managed websites. 34 North continues to support selected WordPress projects, especially where the work involves modernization, performance, integrations, migration, or a more maintainable architecture.
- Existing-site modernization
- Performance improvements
- Plugin and theme cleanup
- Technical SEO corrections
- WordPress-to-Cloudflare migration planning
- Existing-client support
Search, deployment, and design: built in, not bolted on.
Technical SEO & Search Foundations
Search visibility is built into the structure of websites and content platforms from the beginning: the technical, structural, and measurement foundations that make long-term search growth possible.
- Technical SEO and structured data
- Search-friendly information architecture
- Core Web Vitals and performance
- Analytics, conversion tracking, and Search Console
Deployment & Platform Management
34 North manages the deployment and platform configuration for systems we build: source control, DNS, Cloudflare, monitoring, and supporting cloud services.
- Cloudflare Pages and Workers
- GitHub-based deployment
- DNS configuration and domain routing
- SSL and security configuration
Design That Supports the System
Interface design, visual identity, page layout, data visualization, and supporting graphics are included when they strengthen a larger website, application, e-commerce, or product engagement.
- Interface and interaction design
- Page layout and hierarchy
- Visual identity alignment
- Data visualization
What this looks like in practice
A reporting process that used to depend on one person now runs on schedule, every time.
Work that used to move through inboxes and spreadsheets now flows through one tracked system.
A site that once just described the business now helps run it.
Common questions about scope and platforms
Do you still build websites?
Yes. 34 North builds and modernizes websites when the project supports a clear business objective. The focus is on performance, structure, search visibility, integrations, functionality, and maintainability, not low-cost template builds.
Do you work with Shopify?
Yes. Shopify projects are accepted when they involve meaningful strategy, customization, integrations, migration, reporting, or operational improvement. 34 North is not positioned as a high-volume Shopify setup service.
Do you still work with WordPress?
Yes, selectively. 34 North supports existing WordPress sites and may recommend WordPress when it fits the content, user, and maintenance requirements. New projects are not automatically built on WordPress. Cloudflare-hosted, static, application-based, Shopify, and hybrid approaches are also considered.
Do you provide hosting?
34 North does not sell traditional shared-hosting packages. Deployment, DNS, Cloudflare, source control, and supporting cloud services may be managed as part of a broader engagement.
Do you offer SEO?
Technical SEO, site structure, performance, analytics, migration planning, and search foundations are available as part of website and content-platform work. Generic ranking packages are not a primary offering.
Do you offer graphic design?
Design support is included when it strengthens a larger website, application, store, or product project. Standalone graphic-design services are not a primary focus.
Have a process, spreadsheet, website, or system that’s no longer working well?
Describe what is happening today, where the friction is, and what a better outcome would look like. We’ll tell you honestly whether a custom system is the right answer.